The International Fragrance Association North America announced its new name on May 9, 2018. The association has been rebranded to Fragrance Creators Association. The organization’s updated brand identity was borne out of the belief that values matter and that fragrance has the power – beyond all frontiers and cultures – to enhance lives. The new logo captures the creative, collaborative and humanistic spirit of the industry and Fragrance Creator’s member companies, who are responsible for the vast majority of fragrances sold in North America and many of the scented products sold worldwide. Learn more about fragrance creators at fragrancecreateors.org.